Before we go on, let's make sure we are reading the same playbook. All businesses offer goods or services to their customers. Goods are physical items a business sells, like the groceries you can buy from Jewel. Services are actions a business performs in exchange for money, like a teeth cleaning you get from a dentist. Some businesses may offer both goods and services. Best Buy, for example, sells electronics (goods) and offers setup support (services). Depending on what you offer your customers, you may find it is a good idea to offer goods and services that go well together. Just don't stretch yourself too thin!