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Section 1: Marketing and the Firm
Unit 1: The Role of Marketing for Firms
Product. Place. Price. Promotion. These are the 4 P's of marketing. But there is so much more to marketing than that.
Unit 2: The Role of Customers for Firms
Get customers. Keep customers. Build the relationship with your customers. Do these things and you'll be golden.
Section 2: Providing Value to Customers
Unit 3: Goods & Services
Objective 1:
Learn how to manage the products or services you offer.
Unit 4: Identifying Value
Objective 2:
Identify the value your products or services create.
Unit 5: Adding Value
Objective 3:
Build on Objective 2 to create more value to customers.
Section 3: Picking the Right Customers
Unit 6: Targeted Markets
Objective 1:
Identify which customers benefit from your products and services
Unit 7: Positioning
Objective 2:
Utilize strategic marketing techniques to attract your target markets
Section 4: Communicating Value to Customers
Unit 8: Overview of Marketing Channels
Objective 1:
Identify which customers benefit from your products and services
Unit 9: Managing Your Marketing Channels
Objective 2:
Utilize strategic marketing techniquest to attract your target markets
Section 5: Getting Paid for Customer Value
Unit 10: Overview of Pricing Strategies
Objective 1:
Understand the rationale businesses use to set their prices.
Unit 11: Setting Optimal Prices
Objective 2:
Put everything together to set the best prices for you and your customer
Marketing Principles: Overview
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